19.07.2010

CSM expands specialty bread market with ancient grains


Netherlands enterprise, CSM, is the leading player in its sectors worldwide; it is the largest supplier of bakery products and a leading player in natural food preservation and green chemicals. CSM is introducing a new mix of ancient cereals - spelt, emmer and einkorn - in a bid to tap opportunities in the specialty breads segment. Ancient grains and cereals have enjoyed a revival of interest in recent years, as they answer the increasing demand for less-processed ingredients and more nutritional foods. Mintel’s Global New Products Database (GNPD) identifies 176 products using spelt as an ingredient launched in Europe in the last 18 months. Five years ago there were less than 70 per year. CSM states that its target segment, specialty breads, saw 4 percent growth in 2009 in the UK, to reach a value of £485m. CSM’s new bread blend combines spelt with the two grains from which it was developed around 4000BCE; emmer and einkorn.
Source: www.bakery.com

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From: NL EVD International News
ID: 4419