Advertising

The Dutch Advertising Code contains a body of rules with which all advertising should comply. It stipulates, among other things, that advertisements may not be misleading or untrue. It also contains a number of subjective standards, one of which stipulates that advertising must not be gratuitously offensive or at odds with good taste and decency. The Special Codes apply to advertising for specific products and services. The Dutch Advertising Code. Information on rules and regulations regarding advertising and the Dutch Advertising Code can be found on the website 'Answers for Business': www.answersforbusiness.nl

Useful links:

1. Association of Dutch Advertisers (BvA) www.bva.nl

2. Dutch Dialogue Marketing Association (DDMA) www.ddma.nl

3. Dutch Publishers Association (NUV)

- Association of the Dutch Daily Press

- Dutch Organization of Magazine Publishers

www.nuv.nl

4. Organisation for Ether Advertising/National public broadcasters (STER)

www.ster.nl